Sikandar Box Office Estimate Day 1: Salman Khan starrer takes an average start; opens at Rs. 30 crores

The Salman Khan led Sikandar has taken an average start at the box office in India, as early estimates are hinting at a first day business in the range of Rs. 29 crores to Rs. 31 crores. The start is good for most in the Hindi Film industry, but sub-par for a superstar of Salman Khan's repute, who should be aiming at a first day biz in the range of Rs. 50 crores.

The film has expectedly done better in the mass belts than the multiplexes, due to the genre and the falling goodwill of Salman Khan in the urban belts. The business of Sikandar is a reflection of sub-par trailers, songs, teasers, and marketing campaigns. The film failed to create any sort of curiosity among the cinema-goers, and its only the diehard Salman Khan fans who have stepped out in big numbers for the opening day.

The reports don’t seem to be in favour of the film, which means a tough road ahead post the Eid period, which ends on Tuesday. Sikandar might enter the Rs 100 crore club at the box office in India, but that's just not good enough for a Salman Khan starrer, as the superstar has done Rs. 300 crore in 2015, 2016, and 2017, when most were struggling for Rs. 100 crores.

The stakes are now high, and it’s about time for him to reinvent. The film will see a spike in business on Monday due to the Eid Holiday, as the single screens, which happen to be core market for Salman Khan, will go on an overdrive tomorrow. But that's about it.

from Box Office Special Features - Bollywood Hungama https://ift.tt/BshiuVS
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