Box Office: Madgaon Express and Swatantrya Veer Savarkar collect Rs. 5 crores between them on Saturday

New releases Madgaon Express and Swatantrya Veer Savarkar saw good growth in collections on Saturday. This is on expected lines as well since reports of the former, a comedy, were anyways good, whereas latter, a biopic, belongs to a genre which has its maximum audience on Saturday and Sunday. Both the films grew well over their Friday numbers and that was some sort of relief because now, at least, the stage has been set for further growth in numbers today.

Let's talk about Madgaon Express first. After opening at Rs. 1.63 crores on Friday when there was a BOGO offer in play, the film grew well to Rs. 2.72 crores on Saturday. There was BOGO offer yesterday as well, though with some conditions in place, which means the growth that has come in is further organic. This one is catering to the youth, which has picked the likes of Fukrey and Pyaar Ka Punchnama franchises over the years gone by, and that's the segment of audiences which is depended upon to take it forward as well. Currently, the film stands at Rs. 4.35 crores.

On the other hand, Swatantrya Veer Savarkar belongs to the intelligentsia which aspires to be enlightened about the history of our country. Primarily catering to the multiplex market at key urban centres, the film moved from Rs. 1.10 crores on Friday to Rs. 2.25 crores on Saturday, hence standing at Rs. 3.35 crores. A jump like this is really impressive, though the trending needs to continue like this. Ideally, if Rs. 3 crores come in today then that would be good, but for that it also needs to have far more spread out showcasing, both from screens as well as show timings perspective.

Note: All collections as per production and distribution sources

from Box Office Special Features - Bollywood Hungama https://ift.tt/W6j2cP4
via IFTTT