Top 10 Hindi film acquisitions of 2023 by OTT platforms: Netflix bags the top spot with 5 titles; Amazon Prime Video follows with 3 titles

The year 2023 has witnessed a remarkable performance at the Indian box office, with several releases crossing significant milestones in terms of earnings. This report provides an overview of the acquisitions made by major OTT platforms of Hindi films that grossed over Rs. 75 crores at the India box office in 2023.

Of the Top 10 Hindi grossers of 2023, Netflix has 5 titles, Amazon Prime Video has 3 followed by ZEE 5 with 2 titles.

OTT Acquisitions

1. Netflix Acquisitions

Netflix, a major player in the OTT space, acquired two films that grossed over Rs. 500 crores, demonstrating their commitment to premium content.

The platform also secured 6 releases that earned over Rs. 149 crores and 1 release surpassing Rs. 100 crores.

Cumulatively, Netflix's acquisitions from 6 releases, including Jawan, Animal, Salaar, OMG 2, Dunki, Tu Jhoothi Main Makkaar, and Dream Girl 2, amounted to an impressive Rs. 1,753.49 crores, constituting 44.67% of the total earnings from the 19 films.

2. Amazon Prime Video Acquisitions

Amazon Prime Video acquired films across various earning brackets, with one release surpassing Rs. 500 crores, one over Rs. 250 crores, and 2 films crossing Rs. 100 crores.

The cumulative box office collections from Amazon Prime's acquisitions, including Pathaan, Tiger 3, Rocky Aur Rani Kii Prem Kahaani, Adipurush, Fukrey 3, Bholaa, and Satyaprem Ki Katha, amounted to Rs. 1373.45 crores, making up 31.24% of the total earnings.

3. ZEE 5 Acquisitions

ZEE 5 ventured into acquisitions with 1 film surpassing Rs. 500 crores, 1 over Rs. 100 crores, and 1 crossing Rs. 75 crores.

The cumulative box office collections from ZEE 5's acquisitions, including Gadar 2, The Kerala Story, Sam Bahadur, and Kisi Ka Bhai Kisi Ki Jaan, amounted to Rs. 970.4 crores, contributing 22.07% to the total earnings.

The diverse performance of films at the box office showcases the dynamic nature of the Indian film industry. The strategic acquisitions by OTT platforms, such as Netflix, Amazon Prime Video, and ZEE 5, reflect the increasing competition for premium content. As the industry continues to evolve, these numbers provide insights into the changing patterns of film consumption, emphasizing the coexistence of traditional theatrical releases and digital platforms.

Top 10 Hindi Releases of 2023 and their streaming platforms

Jawan – Rs. 643.87 cr. - Netflix

Animal – Rs. 554.43 cr. - Netflix

Pathaan – Rs. 543.05 cr. - Amazon Prime Video

Gadar 2 – Rs. 525.45 cr. - ZEE 5

Tiger 3 – Rs. 285.52 cr. - Amazon Prime Video

The Kerala Story – Rs. 242.2 cr. – ZEE 5

Dunki – Rs. 210.02 cr. - Netflix

Rocky Aur Rani Kii Prem Kahaani – Rs. 153.6 cr. - Amazon Prime Video

Salaar – Rs. 151.07 cr. - Netflix

OMG 2 – Rs. 150.17 cr. - Netflix

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