Box Office: Toxic (Hindi) headed for Rs. 145–148 cr. lifetime; Yash starrer may fail to even triple its Rs. 50.31 cr. opening day

The Yash-led Toxic: A Fairy Tale for Grown-Ups has completed its first seven days at the India box office with collections of Rs. 124.62 crore in Hindi language. After taking a massive start of Rs. 50.31 crore on Wednesday, the Geetu Mohandas directorial witnessed a sharp erosion in collections through the extended opening weekend and is now heading towards a lifetime finish in the vicinity of Rs. 145–148 crore.

Toxic collected Rs. 21.75 crore on Thursday, followed by Rs. 17.40 crore on Friday, Rs. 13.90 crore on Saturday and Rs. 13.12 crore on Sunday. The real indication of its long-term trend, however, came on Monday when collections crashed to Rs. 4.09 crore, representing a drop of nearly 69 per cent from Sunday.

On Tuesday, the film collected another Rs. 4.05 crore. While the Monday-to-Tuesday hold might appear encouraging at first glance, the Tuesday collections were aided by offers, and hence cannot be viewed as a completely organic hold. The Wednesday number will consequently become crucial in determining how quickly Toxic begins to lose steam in its second week.

At present, the film has accumulated Rs. 124.62 crore in seven days. Going by the weekday trajectory, occupancies and expected reduction in showcasing, Toxic is likely to add only around Rs. 20–23 crore from this point onwards. A second weekend in the vicinity of Rs. 7–9 crore followed by progressively weaker weekdays could see the film reach approximately Rs. 138–141 crore by the end of its second week. Thereafter, limited business in the third and subsequent weeks should take its final collections to around Rs. 145–148 crore.

Unless the film witnesses an unexpected turnaround over its second weekend, Rs. 150 crore now appears difficult, with lifetime India box office collection projected at approximately Rs. 145–148 crores.

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